Despite the ubiquity of his designs, Ive insists that he doesn't get an ego rush from seeing so many of us using his products. "I'm not driven by making a cultural impact," he says. "That's just a consequence of taking a remarkably powerful technology and making it relevant.
"My goal is simply to try to make products that really are meaningful to people. Ultimately there is something motivating and inspiring in seeing someone using an Apple product and enjoying an Apple product."